A Gift for Me, A Gift for You, Or How I Managed to Get the Ebook Rights Reverted to Me On My Traditionally Published Novel (Alissa Grosso)
In
the spirit of the season, I'd like to give you a gift. To find out
how to get your free ebook, you'll need to read to the end of this
article. If you aren't interested in why I'm offering you this free
ebook or how I'm able to do so you can just skip ahead and click the
link there. For the rest of you, though, I'll explain why I'm giving
this novel away for free and how I was able to secure the ebook
rights from my publisher that made it possible to do this.
Ebooks?
What are those?
My
first novel, Popular, was published in 2011, but it was two years
before this that I actually signed the contract for it. Ebooks
existed at this time, and there was actually a small audience of
early-adopter-types who read them, but they were hardly a
mainstream thing. As a result the wording in my original contract
concerning ebooks was a bit vague, and it would turn out to be not so
advantageous to authors. Maybe if I had a literary agent when I sold
my first book, he or she would have insisted that the language be
changed, but not necessarily because nobody really gave a fig about
ebooks back then.
A younger, more innocent me celebrating the launch of Popular with my boyfriend and my parents at the Clinton Book Shop in Clinton, NJ. |
Then
Amazon introduced something called the Kindle and Apple brought out
the iPad and all manner of similar e-readers and tablets followed,
and suddenly ordinary people were reading ebooks on a regular basis.
All of this, brought on a bit of a self publishing revolution, and
suddenly the opportunity existed for self published or indie authors,
as they were now calling themselves, to make a living from their
writing.
It
took mainstream publishers awhile to realize that there was money to
be made from ebooks, and many are still figuring out how to do so.
So, not a whole lot changed on the traditional side of things as far
as ebooks went.
Out
of Print, Sort Of
In
2013, shortly after the publication of my third book, Shallow
Pond, I received a letter from my
publisher letting me know that due to the dwindling sales numbers for
Popular,
it was going to officially become out of print, well, mostly out of
print. In publishing terms, my first novel was successful. It earned
out its (albeit small) advance, it went on to have three different
foreign editions, but now that it was no longer shiny and new it
wasn't selling like it once had. My imprint Flux
was
gladly reverting the print rights to me, but as the letter informed
me, they would be keeping the ebook rights for an unspecified amount
of time.
What
this meant, is that while I could self publish my own print version
of the book, I would not have the right to put out my own ebook
version. As indie authors know, the bulk of their income comes from
their ebook royalties. For me, Flux would go on selling the ebook
version of Popular
at their standard $8.99 rate, and I would go on receiving my puny
percentage of the royalties. Although I contested this, I was told
that there was nothing that could be done.
Why
I Wanted My Ebook Rights Back
After,
the initial 'no' from my publisher I put the whole thing out of my
mind and went on with writing and life, as one does. In the meantime,
my imprint Flux
and its catalog got sold off to another publisher. Sales of my books
continued to dwindle.
Though
I kept writing, and though I did now have one of those magical
literary agents, selling another one of my books to a publisher, was
proving to be a difficult task. The unpublished manuscripts were
starting to pile up. I was forced to answer the well-meaning question
from friends and fans about when I would have a new book out with a
cryptic, "When the publishing gods allow it."
And
if all this was not enough to demoralize a writer, there were the
near daily Google alerts I received letting me know that one or more
of my books was available as a free download on some or another piracy
website. I tried to console myself that these .ru sites were more
than likely just scams to infect computers with viruses and malware
and may not even give those gullible enough to believe their claims
full copies of my books, but still it was salt in the wound for me.
I
began to consider giving self publishing a whirl. So, I started doing
some homework. Everywhere I looked, I saw the same advice, an email
mailing list was the key to making it as an indie author. The other
advice I saw again and again was that the key to building a mailing
list was to give a book away for free in exchange for a mailing list
sign up. For me, there was just one problem with this, I didn't want
to give away one of my unpublished books for free.
It
made more sense to give away a book that had been out there for some
time, a book that I had already made some money on, a book that for
those undeterred by sketchy Russian websites was already available
for free. What made the most sense was for me to give away an ebook
copy of Popular
in exchange for a mailing list signup. I needed to get those rights
reverted to me.
Asking
Nicely
As
I mentioned earlier, I had no literary agent when I sold Popular.
Some advice I read suggested that I should hire an intellectual
property attorney to secure the rights to my book, but I'm a self
starter, and I decided that I would first try to do things on my own.
So,
I wrote a letter to my publisher. As I mentioned, this was not my
original publisher, since the imprint had been sold. They were now
the publisher for all three of my books, but while my second and
third books remained in print, Popular
was the only one that was only available as an ebook.
A photo showing a detail from my most recent royalty check. That's for six months, boys and girls. |
In
my letter I cited the dwindling sales numbers as the chief reason for
requesting the rights reversion. At the time of my letter, I was
making less than $10 per year from sales of this book. I received my
most recent six-month royalty statement a short while ago, and my
earnings were less than $2. What constitutes low earnings will vary
from book to book, but it was clear from the royalty statements that
sales of Popular
were going steadily down.
I
didn't know what to expect after sending my rights reversion letter.
They could have very easily said no. It certainly didn't cost them
anything to hold onto the ebook rights, and there was the small
amount of income that it generated for them. The wording on the
original contract was vague enough on the matter of ebooks, that they
could have argued they could keep them indefinitely.
If
they said no, I had a plan to record an audio book version of Popular
(I had the audio rights) and use that as a giveaway item to encourage
mailing list signups, but that was a less than ideal situation.
Audiobooks have a select audience, and the delivery methods for a
free audiobook, were not quite as established as those for a free
ebook. Plus there was the whole matter of recording the audiobook, no
small task. I also considered hiring an IP lawyer to help me to
secure the ebook rights to the novel, but I wondered if this was more
trouble than it was worth. After all, my chief reason for wanting the
rights was to offer the book for free, so it wasn't going to be a
money-making venture for me.
As
it turned out, I didn't need to worry about either of these Plan B
options. Shortly after sending my rights reversion request letter, I
received an email from my publisher agreeing to return the ebook
rights to me. It was an awesome gift for me.
Tips
For Getting Your Rights Back
If
you sold your traditionally published book without an agent and are
looking to get your rights back, here are some tips to do so:
1.
Look at the language in your original contract
2.
Be professional and polite
3.
Cite your actual sales numbers and royalties
4.
If sales of the book are on a continual downward trend, show this
5.
Send an official print letter
A
Gift For You
In
the spirit of the season, I'd like to offer you a free copy of my first YA novel, Popular - It's not your average tale of high
school popularity. In exchange, all I ask is your email address so
that about once a month or so I can send you a message to let you
know about what's been going on in my writing life or about any new
books I have coming out. Click here to get your free book today.
Alissa Grosso is the author of the YA novels Shallow Pond, Ferocity Summer and Popular. You can find out more about her and her books at alissagrosso.com.
Great post. I'm sharing it on Facebook. And thanks for the book.
ReplyDeleteYou're welcome! And thanks for sharing!
DeleteAwesome! Glad you got your rights back. As for those pesky download sites, I too get daily alerts and hope for a pox on all their houses. :(
ReplyDeleteYour post is a gift in itself! Really useful information! Thanks!
ReplyDeleteJust signed up! And I'm so glad you shared this.
ReplyDelete