Sometimes all the guest blogging, mailed ARCS, and social media networking doesn't translate into big sales, but extra boxes of books in the publisher's warehouse.
I admit to feeling quite a bit of disappointment when my publisher offered me a huge discount on a hefty number of my most recent title, Swoon At Your Own Risk. Bummer. The book didn't match my hopes--or my publisher's expectations. *sad sigh*
But, I bought the maximum number of copies--not because my basement needed more boxes, or I planned to create a coffee table-o-failure, and I certainly didn't think I'd suddenly start selling dozens and dozens of books at author events. No, I decided to turn my negative into a positive--for disadvantaged teens.
Summer reading programs and book mobiles all over the country need good books, especially for older readers. I created a flyer with the book cover, a short synopsis, author bio, professional reviews, and mailed books in every direction: west, south, northeast, southwest, midwest.
The lovely thank you letters that soon filled my mailbox reminded me that I'm not writing for material reasons, as nice as that would be, but to reach readers. And even though Swoon At Your Own Risk wasn't a marketing success, I did get my book to teens--many of whom had never owned a book before. That feels pretty great!